Digital Marketing Officer

It is a new position in the Marketing & Communications Department. The key responsibility of the incumbent is to develop and execute digital fundraising strategies to raise sustainable income and one-off donations for the organisation’s programmes.


  • Devise and execute digital campaigns to generate leads, monthly and one-off income for the organisation’s fundraising programmes such as Girls Fund and Plan with Children.
  • Support telemarketing efforts and conduct email marketing to covert leads to monthly donors.
  • Work with the communications colleague to drive engagement and maintain good relationship with existing monthly gift donors through disseminating news about related global issues as well as communicating work impacts.
  • Conduct evaluation for each digital campaign to achieve continuous improvement
  • Monitor and develop reports on other NGO’s activities within digital spaces
  • Perform other duties as assigned by supervisor


Level of education

  • University Degree in Marketing, E-Commerce, Digital Marketing, Business Administration or related disciplines

Knowledge / Job Specific Competencies

  • Minimum 3-4 years’ experience in marketing; strong knowledge in digital marketing with working experience in NGO preferred
  • Good Chinese and English skills
  • Proficient in MS Office applications, knowledge of graphic software an advantage
  • Occasional travel to developing country is required

Personal Qualities

  • A team-player able to work independently
  • Highly motivated and pro-active, demonstrate a can-do attitude
  • Outgoing and result oriented
  • Good communications and interpersonal skills
  • A passion to work for children and girls


  • The successful candidate will be appointed on a one-year contract basis and renewable subject to operational needs.
  • Immediately available is highly preferred
  • Please provide current and expected salary information in your application

Please send your resume with current and expected salary to [email protected]

Personal data collected will be used for recruitment purposes only. Prospective employees are requested to undergo Sexual Conviction Record Check.