Senior Digital Marketing Officer
Job Highlights
Job Description
PRINCIPAL ROLES AND RESPONSIBILITIES:
- Develop and execute marketing campaigns to acquire donors to support our Child Sponsorship Programme and other one-off donations projects including but not limited to emergency appeals and Gift of Hope
- Supervise and coach the subordinate to develop and implement strategies to achieve the fundraising target of Girls Fund and carry out other fundraising initiatives
- Work with the digital marketing vendor to maximize SEM and SEO performance
- Manage the telemarketing agency for various upgrade and conversion activities
- Coordinate field trips to gather communications resources for promoting the Child Sponsorship Programme and other one-off donations projects
- Develop and handle the Child Sponsorship Bounce back card project
- Produce marketing evaluation reports for continuous improvement
- Work with the IT Manager and Supporter Services team in reviewing /enhancing payment methods and to ensure a smooth online donation experience.
Level of education
- University Degree in Marketing, Business Administration or related disciplines
Knowledge / Job Specific Competencies
- Minimum 7 years experience in marketing; strong knowledge in digital marketing with working experience in NGO preferred
- Experience in devising and executing integrated marketing campaigns to achieve the set goals
- Good numerical analytics skills
- Proficient in MS Office applications, knowledge of graphic software
- Knowledge in printing and video production
- Good written Chinese and English skill
TERMS AND CONDITIONS
- Prospective employees are requested to undergo the Sexual Conviction Record Check.
- Please provide current and expected salary information in your application
